Above Celebrity: Maintaining Consumers’ Experiences of Heritage-Based Fame

Cele C. Otnes, University of Illinois at Urbana-Champagne, USA
Elizabeth Crosby, University of Illinois at Urbana-Champagne, USA
Pauline Maclaran, Royal Holloway, University of London, UK
Consumers often seek ways to connect to people whose fame is based on heredity, such as the British Royal Family (BRF). Through depth interviews, we explore how service providers orchestrate consumers’ BRF-related consumption experiences to distance the monarchy from the trappings of, and associations with, “everyday” fame.
[ to cite ]:
Cele C. Otnes, Elizabeth Crosby, and Pauline Maclaran (2011) ,"Above Celebrity: Maintaining Consumers’ Experiences of Heritage-Based Fame", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.