Roundtable Session : Neuroscience, Marketing, and Vulnerable Consumers: Integrative Approaches to Advancing Theory and Social Welfare (Open to All)

Dante Pirouz, University of Western Ontario, Canada
Participants:
Ab Litt , Stanford University, USA
Baba Shiv , Stanford University, USA
Jim Bettman , Duke University, USA
June Cotte , University of Western Ontario, Canada
Adam Craig , University of South Carolina, USA
Angelika Dimoka , Temple University, USA
Laurette Dubé , McGill University, Canada
William Hedgcock , University of Iowa, USA
Todd Hare , California Institute of Technology, USA
Uma Karmarkar , Stanford University, USA
Theo Noseworthy , University of Western Ontario, Canada *

Integrating neuroscience and behavioral research can yield important conceptual and practical insights regarding how marketing affects vulnerable consumers—whether young, elderly, neurologically compromised, or those suffering from addiction and other behavioral-control problems. This roundtable convenes decision-neuroscientists and behavioral researchers to discuss novel integrative directions for advancing theory and consumer well-being.
[ to cite ]:
Dante Pirouz (2011) ,"Roundtable Session : Neuroscience, Marketing, and Vulnerable Consumers: Integrative Approaches to Advancing Theory and Social Welfare (Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.