Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This

Jaione Yabar, Tilburg University, The Netherlands
Rik Pieters, Tilburg University, The Netherlands
Diederik A. Stapel, Tilburg University, The Netherlands
Feelings of uncertainty, regardless of whether they are related to potential gains or losses, activate an inaction tendency. This leads consumers to stop spending during economic downturns, independent of whether or not they are hurt by the crisis. Triggering feelings of anticipated inaction regret helps uncertain consumers overcome their inertia.
[ to cite ]:
Jaione Yabar, Rik Pieters, and Diederik A. Stapel (2011) ,"Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.