Consumer’S Perceived Control: a Critical Review and a Research Agenda

Renaud Lunardo, Troyes Champagne School of Management, France
The inconsistent results about the influence of perceived control on consumer behavior raised questions regarding its conceptualization and the need to consider desire for control when modeling its influence. This paper presents a review of past research on perceived control and offers a propositional agenda for further research.
[ to cite ]:
Renaud Lunardo (2011) ,"Consumer’S Perceived Control: a Critical Review and a Research Agenda", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.