Exposure to Extreme Luxury: Effects of Well-Being

Katrien Meert, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
This paper examines the influence of exposure to extreme luxury on a person’s well-being. Two studies indicate that exposure to extreme luxury triggers self-protection mechanisms. In particular, after viewing luxury that participants could not afford, they increase the importance they attach to intrinsic goals versus extrinsic ones.
[ to cite ]:
Katrien Meert and Mario Pandelaere (2011) ,"Exposure to Extreme Luxury: Effects of Well-Being", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.