The Effects of Desire: Desire As Motivator

Mario Pandelaere, Ghent University, Belgium
Maarten Elen, Ghent University, Belgium
Christophe Lembregts, Ghent University, Belgium
Katrien Meert, Tina Tessitore, Ghent University, Belgium; Ghent University, Belgium
This research investigates the influence of desire on a person’s self-esteem, subjective happiness and satisfaction with life.
[ to cite ]:
Mario Pandelaere, Maarten Elen, Christophe Lembregts, and Katrien Meert, Tina Tessitore (2011) ,"The Effects of Desire: Desire As Motivator", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.