Lead Us Not Into Temptation: Depletion Does Not Require Individual Self-Control Use

Joshua Ackerman, MIT, USA
Resisting temptation is depleting, but is simply observing other people’s resistance of temptation depleting as well? Mentally recreating the self-control actions of others is shown to make people more susceptible to persuasive messages and to increase impatience by altering one’s sense of time.
[ to cite ]:
Joshua Ackerman (2011) ,"Lead Us Not Into Temptation: Depletion Does Not Require Individual Self-Control Use ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.