Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking

Jiska Eelen, K.U. Leuven, Belgium
In three experiments, we investigate how product preferences are influenced by physical interactions with products. We demonstrate that people prefer tools that are easy to grasp over tools that are difficult to grasp (i.e. motor fluency effect), but only if they interact flexibly with their environment.
[ to cite ]:
Jiska Eelen (2011) ,"Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.