Spreading Activation Model Reconsidered: Motor Action Can Result in Habit Spirals

Aparna A. Labroo, University of Chicago, USA
Jesper Nielsen, University of Arizona, USA
Three studies suggest that our bodies can control the activation and spread of associations in memory. Motor actions that simulated physical approach toward one bad habit resulted not only in yearning for that bad habit but also in positive transfers to associated bad habits in memory, and consequent spirals in adopting bad habits.
[ to cite ]:
Aparna A. Labroo and Jesper Nielsen (2011) ,"Spreading Activation Model Reconsidered: Motor Action Can Result in Habit Spirals", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.