Sitting Position and Self-Control

Joan Meyers-Levy , University of Minnesota, USA
Rui (Juliet) Zhu, University of British Columbia, Canada
Ravi Mehta, University of British Columbia, Canada
Building on theory involving embodied cognition, we predict and find that individuals in an upright versus a slouched sitting position engage in not only more behavioral control (e.g., eat fewer snacks), but also more cognitive control (i.e., they think in a more controlled manner and consequently manifest less creativity).
[ to cite ]:
Joan Meyers-Levy , Rui (Juliet) Zhu, and Ravi Mehta (2011) ,"Sitting Position and Self-Control", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.