Environmental Cues and Food Consumption

Beth Vallen, Loyola College, USA
Lauren G. Block, Baruch College, USA
Chrissy Mitakakis, Baruch College, USA
We examine self-control dilemmas in the presence of environmental cues. Across two studies, we find that cues associated with a special event lead non-dieters to relax their self-control, but lead dieters to heighten their efforts at self-control. A third study seeks to examine the mechanisms involved in the process.
[ to cite ]:
Beth Vallen, Lauren G. Block, and Chrissy Mitakakis (2011) ,"Environmental Cues and Food Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.