Socially Conscious Consumption and Civic Engagement: Mobilizing Collective Concern Through Private Interest

Lucy Atkinson, University of Texas at Austin, USA
This study explores the growing field of socially conscious consumption (such as buying fair trade coffee) and explains how such market-oriented behaviors serve as a bridge to collective, civic engagement by allowing consumers to privilege their private desires while also benefiting the collective good through a form of enlightened self-interest.
[ to cite ]:
Lucy Atkinson (2011) ,"Socially Conscious Consumption and Civic Engagement: Mobilizing Collective Concern Through Private Interest", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.