Body Beliefs Shape the Perceived Accuracy of Virtual Models

Ellen Garbarino, University of Sydney, Australia
Jose Antonio Rosa, University of Wyoming, USA
The success of e-tailing highlights the need to understand how perceptions, including body-based beliefs, influence our interpretation of the virtual world. Using an Internet survey, we demonstrate women’s body image discrepancy and body boundary aberration influence the perceived accuracy of virtual models, which in turn mediates their usage intentions.
[ to cite ]:
Ellen Garbarino and Jose Antonio Rosa (2011) ,"Body Beliefs Shape the Perceived Accuracy of Virtual Models", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.