Angels and Demons: the Differential Effects of Less Threatening Food Temptations on Consumption

Nina Belei, Maastricht University, The Netherlands
Kelly Geyskens, Maastricht University, The Netherlands
Caroline Goukens, Maastricht University, The Netherlands
Jos Lemmink, Maastricht University, The Netherlands
This research examines whether and under which conditions less threatening food temptations (e.g., heart-healthy chips and low-fat chips) are effective in promoting food intake control. We demonstrate the differential effects of temptations with health references and temptations with low-fat references.
[ to cite ]:
Nina Belei, Kelly Geyskens, Caroline Goukens, and Jos Lemmink (2011) ,"Angels and Demons: the Differential Effects of Less Threatening Food Temptations on Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.