Helping Or Hindering? Sibling Interaction in Child Influence Strategies

Ben Kerrane, Bradford University, UK
Margaret K. Hogg, Lancaster University, UK
In this paper we explore the process of child influence, explicitly focussing on how sibling relationships (‘sibship’), as one component of the family environment, shape the influence strategies which children direct towards their parents. Our findings point towards the ambivalent nature of sibling relationships, and suggest that sibling behaviours work to both help and hinder fellow siblings utilize influence strategies on their parents’ consumption choices.
[ to cite ]:
Ben Kerrane and Margaret K. Hogg (2011) ,"Helping Or Hindering? Sibling Interaction in Child Influence Strategies", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.