Taking Advantage of Future Forgiveness? – Licensing Vs. Consistency Effects in the Context of Ethical Decision Making

Shahar Ayal , Duke University, USA
Francesca Gino, University of North Carolina at Chapel Hill, USA
Nina Mazar, University of Toronto, Canada
Dan Ariely , Duke University, USA
Does the expectation of forgiveness influence one’s likelihood to be unethical? We find that while individuals believe that others will use future forgiveness to license current unethical sins, the opportunity to be forgiven can actually reduce dishonesty.
[ to cite ]:
Shahar Ayal , Francesca Gino, Nina Mazar, and Dan Ariely (2011) ,"Taking Advantage of Future Forgiveness? – Licensing Vs. Consistency Effects in the Context of Ethical Decision Making ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.