When Psychological Closeness Creates Distance From One’S Moral Compass

Francesca Gino, University of North Carolina at Chapel Hill, USA
Adam D. Galinsky , Northwestern University, USA
We demonstrate that feeling psychologically connected to another individual who engaged in selfish or dishonest behavior led people to vicariously justify the wrongdoer’s actions and to behave less ethically. This pattern of results reverses in the presence of out-group observers.
[ to cite ]:
Francesca Gino and Adam D. Galinsky (2011) ,"When Psychological Closeness Creates Distance From One’S Moral Compass ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.