The Flow of Cosmetic Routines in Iran

Aliakbar Jafari, University of Strathclyde, UK
Pauline Maclaran, Royal Holloway, University of London, UK
Babak Taheri, University of Strathclyde, UK
By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
[ to cite ]:
Aliakbar Jafari, Pauline Maclaran, and Babak Taheri (2011) ,"The Flow of Cosmetic Routines in Iran", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.