Session Overview

Geeta Menon, New York University, USA
In conjunction with her address underscoring the importance of doctoral education, ACR President Geeta Menon will host an ACR session on an issue that has significantly influenced her work: consumer well-being. To that end, her past and present student collaborators will present on a broad range of topics related to improving consumer decision making processes and their public policy implications.
[ to cite ]:
Geeta Menon (2011) ,"Session Overview", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.