On Consuming Celebrities: the Case of the Kylie E-Community

Paul Hewer, Strathclyde University, UK
Kathy Hamilton, University of Strathclyde, UK
In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums.
[ to cite ]:
Paul Hewer and Kathy Hamilton (2011) ,"On Consuming Celebrities: the Case of the Kylie E-Community", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.