How Objective and Subjective Mental Resources Influence Task Performance: Testing the “I Worked Hard, I Must Be Depleted” Hypothesis

Anick Bosmans, Tilburg University, The Netherlands
Rik Pieters, Tilburg University, The Netherlands
Hans Baumgartner, Pennsylvania State University, USA
Three studies reveal that inferences that consumers make about the resource demands of a preceding task (independent of actual resource demands) affect how much resources will be allocated to a subsequent task. Hence, resource allocation to a task depends not only on the objective resources that are available, but also on consumers’ theories about the resources that are still available.
[ to cite ]:
Anick Bosmans, Rik Pieters, and Hans Baumgartner (2011) ,"How Objective and Subjective Mental Resources Influence Task Performance: Testing the “I Worked Hard, I Must Be Depleted” Hypothesis", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.