Testosterone and Context-Specific Risk: Digit Ratios As Predictors of Recreational, Financial, and Social Risk-Taking Proclivity

Eric Stenstrom, Concordia University, Canada
Gad Saad, Concordia University, Canada
Marcelo V. Nepomuceno, Concordia University, Canada
Zack Mendenhall, Concordia University, Canada
While prior research has identified numerous antecedents of risk-taking, the physiological correlates of risk remain relatively unexplored. The current study investigates the relationship between risk-taking and digit length ratio (a marker of prenatal testosterone exposure). The results suggest that digit ratio predicts financial, recreational, and social risk-taking among men.
[ to cite ]:
Eric Stenstrom, Gad Saad, Marcelo V. Nepomuceno, and Zack Mendenhall (2011) ,"Testosterone and Context-Specific Risk: Digit Ratios As Predictors of Recreational, Financial, and Social Risk-Taking Proclivity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.