The Moderating Role of Self-Construal in Selective Self-Stereotyping

Lin Yang, Duke University, USA
Tanya Chartrand, Duke University, USA
Gavan Fitzsimons, Duke University, USA
Stereotype targets’ self-views shift on specific stereotype-relevant traits as a function of their response to the stereotype itself (i.e., whether they assimilate to or contrast from it) and their motivation toward the stereotyper (i.e., hostile versus affiliative), each of which is determined by their self-construal.
[ to cite ]:
Lin Yang, Tanya Chartrand, and Gavan Fitzsimons (2011) ,"The Moderating Role of Self-Construal in Selective Self-Stereotyping", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.