Lay Theories of Obesity

Brent McFerran, University of British Columbia, Canada
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China
Four experiments demonstrate that people mainly hold one of two different lay theories about what causes obesity: poor diet and lack of exercise. These lay theories influence food quantity decisions, and influencing their accessibility changes portion sizes chosen. Non-dieters are more likely to change behavior due to such interventions.
[ to cite ]:
Brent McFerran and Anirban Mukhopadhyay (2011) ,"Lay Theories of Obesity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.