Talk the Walk, Walk the Talk

Marylouise Caldwell, University of Sydney, Australia
Ingeborg Kleppe, Norwegian School of Economics and Business Administration, Norway
Stephen Watson, University of Sydney Australia
This documentary shows how HIV+ people in Botswana radically transform themselves from AIDS victims to become public role-models of Positive Living, a health life-style that prolongs infected people’s lives and prevents them from infecting others and reinfecting themselves. They learn to deal with stigma, ignorance and limited social or financial support.
[ to cite ]:
Marylouise Caldwell, Ingeborg Kleppe, and Stephen Watson (2011) ,"Talk the Walk, Walk the Talk", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.