Retail Therapy Or Rose-Tinted Glasses? the Effect of Mood on Impulse Buying

Debra Trampe, University of Groningen, The Netherlands
Diederik A. Stapel, Tilburg University, The Netherlands
Positive as well as negative mood states have been suggested to promote impulse buying. In three experiments we aim to clarify the role of both positive and negative mood states in causing impulse buying. We also attempt to uncover the mechanisms at work in both moods.
[ to cite ]:
Debra Trampe and Diederik A. Stapel (2011) ,"Retail Therapy Or Rose-Tinted Glasses? the Effect of Mood on Impulse Buying", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.