The Blank Page: How Constraining the Creative Task Influences Creative Processes and Outcomes

Caneel K. Joyce, London School of Economics, UK
Three studies examine the hypothesis that more constrained problems may lead to more creative solutions using qualitative, quantitative, and experimental methods. Findings suggest that individuals are most creative under moderate constraint, while teams function best under high constraint.
[ to cite ]:
Caneel K. Joyce (2011) ,"The Blank Page: How Constraining the Creative Task Influences Creative Processes and Outcomes", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.