Conflicting Imperatives of Modesty and Vanity Among Young Women in the Arabian Gulf

Rana Sobh, Qatar University, Qatar
Russell Belk, York University, Canada
Justin Gressel, University of Texas, PanAmerican, USA
Wearing modest Muslim dress in public is intended to conceal women’s sexuality and promote a virtuous public domain. Nevertheless, emerging bodily adornment practices in some Gulf region countries serve the contradictory purposes of revealing female wearers’ bodies and celebrating fashion. We explore the conflicting imperatives of modesty and vanity embodied in young Qatari and Emirati women’s adornment choices in the public sphere.
[ to cite ]:
Rana Sobh, Russell Belk, and Justin Gressel (2011) ,"Conflicting Imperatives of Modesty and Vanity Among Young Women in the Arabian Gulf", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.