On the Psychology of Confidence - the Effects of Fluency and Construal Level on Confidence Judgments

Claire Tsai, University of Toronto, Canada
Ann McGill, University of Chicago, USA
Confidence judgments are systematically influenced by retrieval fluency and processing fluency. The fluency effects, however, are moderated by construal level. At low construal levels, fluency informs the feasibility of achieving the outcome but at high construal levels fluency informs the desirability of the outcome. In three studies, we manipulated fluency by varying the number of reasons generated or the typeface. As predicted, fluency increases confidence for people processing at lower construal levels, but it decreases confidence for those processing at higher construal levels.
[ to cite ]:
Claire Tsai and Ann McGill (2010) ,"On the Psychology of Confidence - the Effects of Fluency and Construal Level on Confidence Judgments", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 227-231 .