Why Does Familiarity Affect Distance Judgments? the Discrepancy Attribution Hypothesis

Manoj Thomas, Cornell University, USA
Charles Lindsey , State University of New York, USA
Arun Lakshmanan, University at Buffalo, State University of New York, USA
Four experiments were conducted to examine the role of familiarity in distance judgments. In Experiments 1A and 1B we found that when participants were presented with two cities that are at identical distance from the experimental location, they judged the unfamiliar city to be farther than the familiar city, and this bias in distance judgments affected their purchase decisions. Experiments 2 and 3 examine whether this familiarity effect in distance judgments is caused by the hedonic nature of familiarity (Winkielman and Cacioppo, 2001) or by an attribution process (Schwarz 2004; Whittlesea 1993). Results support the latter account.
[ to cite ]:
Manoj Thomas, Charles Lindsey , and Arun Lakshmanan (2010) ,"Why Does Familiarity Affect Distance Judgments? the Discrepancy Attribution Hypothesis", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 227-231 .