Transumers: Motivations of Non-Ownership Consumption

Stephanie Lawson, Florida State University, USA
Transumers engage in fractional ownership to enjoy products and experiences without the hassles or risks of permanent ownership. The dynamic changes taking place in the global marketplace related to economic, social, and cultural forces have created an environment ripe for fractional ownership. Previous studies forecast the rapid pace of technological innovation will result in a shift toward shared ownership. There is an absence of research on the motivations of fractional ownership. Based on exploratory consumer interviews, a survey instrument was developed and tested. Findings suggest consumers engage in fractional ownership for reasons ranging from environmental consciousness to status seeking.
[ to cite ]:
Stephanie Lawson (2010) ,"Transumers: Motivations of Non-Ownership Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 842-853 .