Identity and Self-Territory in Second Hand Clothing Transfers

Dominique Roux, IRG-Université Paris-Est, France
This research explores appropriation/rejection of ownership transfer attached to second-hand clothes. In contrast with previous studies that have stressed the relations between strangeness and contamination, this research examines the conditions of reappropriation of used clothing in anonymous contexts. The findings show that a negotiation process of the territory of the other mediates the possible or impossible relation between the self and the clothes. When obsessive, the real or fantasized presence of the previous owner results in a negative valence of second hand clothing, whereas for second hand buyers the exchange process opens a negotiation of the territory of the other and a possible relation between the self and the clothes.
[ to cite ]:
Dominique Roux (2010) ,"Identity and Self-Territory in Second Hand Clothing Transfers", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 65-68 .