Wellbeing At the Intersection of Subsistence and Sustainability

Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA
Srinivas Sridharan, University of Western Ontario, Canada
Kiju Jung, University of Illinois, Urbana-Champaign, USA
We draw from research on subsistence marketplaces and a related social initiative on providing marketplace literacy education in South India with implications for well-being in the economic realm. Our research findings suggest notions of sustainability and well-being which are holistic- an interconnected web of issues ranging from struggles from the deterioration of the physical environment, to the erosion of local culture and human relationships.
[ to cite ]:
Madhu Viswanathan, Srinivas Sridharan, and Kiju Jung (2010) ,"Wellbeing At the Intersection of Subsistence and Sustainability", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 199-203 .