Relocating Profane Consumption Into Sacredness: Consumer Redemption and Resurrection Through Practice of Disposal

Helene Cherrier, American University in Dubai, United Arab Emirates
Kaleel Rahman, American University in Dubai, United Arab Emirates
This study aims to improve our understanding of the relationship between intentional disposal and changes in consumption lifestyle. The hermeneutic analysis of twelve in-depth interviews with self-proclaimed voluntary simplifiers shows the practice of disposal organized around three main themes: redemption, resurrection and sacredness. The study concludes with insights on the concept of sacrifice for questions of disposal and calls for further research on the gain, rather than the loss, affiliated to letting go of our material possessions.
[ to cite ]:
Helene Cherrier and Kaleel Rahman (2010) ,"Relocating Profane Consumption Into Sacredness: Consumer Redemption and Resurrection Through Practice of Disposal", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 700-701 .