Consumer Culture Theory: Constitution and Production

Ahir Gopaldas, Schulich School of Business, York University, Canada
Consumer culture theory (CCT) is a continually evolving field of social science that extends methods and theories from various disciplines to the domain of consumption and marketing. This essay offers (1) an inventory of the elements that compose the field (major influences, frequently examined phenomena, common contexts of investigation, theoretical foci, data collection and analysis methods, conceptions of the consumer, focal stages of the consumption life cycle, et cetera) and (2) a dialectical model of interdisciplinary knowledge production.
[ to cite ]:
Ahir Gopaldas (2010) ,"Consumer Culture Theory: Constitution and Production", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 660-662 .