When It's What's Outside That Matters: Recent Findings on Product and Packaging Design

Julio Sevilla, University of Miami, USA
[ to cite ]:
Julio Sevilla (2012) ,"When It's What's Outside That Matters: Recent Findings on Product and Packaging Design ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 308-312.