Designing Effective Choice Architectures

Oleg Urminsky, University of Chicago, USA
[ to cite ]:
Oleg Urminsky (2012) ,"Designing Effective Choice Architectures", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 298-302.