Beyond the "Pain of Paying:" the Role of Specific Emotions in Consumers' Reactions to Prices and Payment Decisions

Shelle Santana, New York University, USA
[ to cite ]:
Shelle Santana (2012) ,"Beyond the "Pain of Paying:" the Role of Specific Emotions in Consumers' Reactions to Prices and Payment Decisions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 293-297.