Identity Structure and the Boundaries of Identity Marketing

Bella Rozenkrants, Stanford University, USA
[ to cite ]:
Bella Rozenkrants (2012) ,"Identity Structure and the Boundaries of Identity Marketing", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 288-292.