Mental Representations of Uncertainty and Risk

Bart de Langhe, University of Colorado at Boulder, USA
[ to cite ]:
Bart de Langhe (2012) ,"Mental Representations of Uncertainty and Risk", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 284-287.