Numercial Cognition

Bart de Langhe, University of Colorado at Boulder, USA
[ to cite ]:
Bart de Langhe (2012) ,"Numercial Cognition", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 280-283.