Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?

Julie Ruth, Rutgers University, USA
[ to cite ]:
Julie Ruth (2012) ,"Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 276-279.