Conflicted Choices: New Perspectives on Choice Conflict

Aaron Brough, Pepperdine University, USA
[ to cite ]:
Aaron Brough (2012) ,"Conflicted Choices: New Perspectives on Choice Conflict", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 266-270.