Consumer Sociality and Happiness

Merrie Brucks, University of Arizona, USA
[ to cite ]:
Merrie Brucks (2012) ,"Consumer Sociality and Happiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 255-260.