Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation

Tatiana Fajardo, University of Miami, USA
[ to cite ]:
Tatiana Fajardo (2012) ,"Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 250-254.