New Insights Into the Causes and Consequences of Unplanned Purchases

Leonard Lee , Columbia University, USA
Rick Scott, University of Michigan, USA
[ to cite ]:
Leonard Lee and Rick Scott (2012) ,"New Insights Into the Causes and Consequences of Unplanned Purchases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 241-245.