The Nosy Decision Maker: How the Sense of Smell Influences Consumers’ Decisions

Meng-Hsien (Jenny) Lin, Iowa State University, USA
Terry Childers, Iowa State University, USA
[ to cite ]:
Meng-Hsien (Jenny) Lin and Terry Childers (2012) ,"The Nosy Decision Maker: How the Sense of Smell Influences Consumers’ Decisions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 236-240.