New Directions in Word-Of-Mouth

Ezgi Akpinar, Erasmus University Rotterdam, The Netherlands
Jonah Berger, University of Pennsylvania, USA
[ to cite ]:
Ezgi Akpinar and Jonah Berger (2012) ,"New Directions in Word-Of-Mouth", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 228-231.