A Variety of Views on Variety-Seeking

Yanping Tu, University of Chicago, USA
Aner Sela, University of Florida, USA
[ to cite ]:
Yanping Tu and Aner Sela (2012) ,"A Variety of Views on Variety-Seeking", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 223-227.