From the Field: New Research on Interventions, Commitments and Behavior Change

Ayelet Gneezy, University of California San Diego, USA
[ to cite ]:
Ayelet Gneezy (2012) ,"From the Field: New Research on Interventions, Commitments and Behavior Change", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 219-222.